Trading Begins for

The opening bell has sounded for, which on Friday began selling common shares of its stock under the symbol CIRCV on the Nasdaq National Market., owned by Arnold Communications parent company Snyder Communications, Bethesda, Md., was trading at 10 1/2 at press time.
According to its registration filing to the Securities and Exchange Commission, has agreed to buy the Interactive Bureau for stock and cash. The San Francisco-based interactive agency, which has created sites for clients such as Home Network and MSNBC, will be folded into
The Interactive Bureau was founded by magazine art director Roger Black, who is expected to stay aboard and play a key role in Neither Black nor president Eric Snyder returned calls by press time last week. Both were said to be in meetings at’s Boston headquarters. was created from the interactive units originally established at Arnold in Boston and Blau Marketing Technologies in Chicago (now operated by Snyder as part of Brann).
The separate offering for, established as a tracking stock earlier this year, allows investors to value the performance of independently from Snyder shares, which at press time was down more than a point to 12 3/8.
Snyder also posted third-quarter results last week, reporting that revenues increased 25 percent to $156 million while net income was down to $9.5 million from $13.9 million.