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DALLAS TracyLocke is partnering with specialized retail consultancy, Retail Forward to expand its research strategy and shopper marketing capabilities for clients, the agency said.
The alliance will expand TracyLocke’s in-store, retail marketing capabilities to provide clients with more custom consumer marketing and syndicated research, retailer-specific intelligence and strategic consulting, the agency said. The move follows the agency’s announcement last month of the promotion of Al Wittemen to managing director for retail strategy.
“With this alliance, both companies are better able to deliver true end-to-end retail marketing solutions that net results and help clients grow faster,” said Ron Askew, CEO of TracyLocke.
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