TracyLocke Names CEO

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BOSTON Omnicom Group’s TracyLocke said it has named former Coors Brewing CMO Ron Askew as its chief executive officer.

Askew, who will be based in Dallas, takes over from Ed Winter, who becomes chairman of the marketing agency. Winter had been CEO since 2003.

“Ron is a highly skilled and successful marketing executive who gets our agency’s approach to activating our clients brands using a full arsenal of media and marketing tactics,” said Winter, in a statement.

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