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General Motors’ Chevrolet division in late April will launch a second phase of a sweepstakes promotion for its Tracker model.
The campaign’s first phase prompted more than 500,000 consumers to enter the sweepstakes, according to Dianne Romanelli, assistant brand manager of marketing for the sport utility vehicle.
Two 30-second TV spots from Chevrolet national agency Campbell-Ewald Advertising, Warren, Mich., break at the end of April, giving consumers a second chance to enter. Players have a shot at winning a new Tracker if they can guess the city in which the vehicle is shown, based on visual and audio clues.
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