Tracee Ellis Ross to Star in Mountain Dew’s Super Bowl Ad, Which Will Parody The Shining

Black-ish star will help brand promote soft drink's zero-sugar variety

Actress Tracee Ellis Ross is "one of the stars" of Mountain Dew's Super Bowl ad.
Headshot of Minda Smiley

Mountain Dew has revealed that actress Tracee Ellis Ross, who stars in the ABC show Black-ish, will be one of the famous faces viewers can expect to see in its Super Bowl 2020 ad.
The PepsiCo brand has not yet shared the spot itself, but earlier this month it released a teaser that references The Shining. The 10-second trailer features a parody of the horror movie’s eerie typewriter scene.
Judging from her latest Instagram post, it appears Ellis Ross will do her best to channel Shelley Duvall—who famously screamed her way through The Shining in the role of Wendy Torrance, wife of Jack Nicholson’s maniacal Jack Torrance—in the Mountain Dew commercial.

As of now, it is still unclear which other celebrities will round out the brand’s “epic reimagination” of one of the movie’s most famous scenes.
Mountain Dew is working with TBWA\Chiat\Day New York on this year’s Super Bowl commercial, which will promote the brand’s zero-sugar variety unveiled earlier this year. The agency won the account last year, ending the soda brand’s longtime partnership with BBDO.
In December, Adweek confirmed that Mountain Dew would return to the Super Bowl this year after sitting out the Big Game in 2019.
For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2020 Ad Tracker. And join us on the evening of Feb. 2 for the best live coverage of Super Bowl commercials anywhere.


eComm, CPG, Retail summit Don't miss eCommerce, CPG and Retail Performance Marketing, a live virtual summit on August 19-20. Gain insights from Supergoop, Vans, Yave Tequila and more. Register for now for free.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.