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Web Site Leaves Burnett, Which Keeps Bricks-and-Mortar Biz
LOS ANGELES–Toysrus.com is searching for an agency to handle creative and media duties for its $25 million account, sources said.
Leo Burnett, Chicago, handles ad duties for both Toysrus.com in San Francisco and its
bricks-and-mortar counterpart, Toys “R” Us, in Paramus, N.J. Burnett’s Starcom handles media chores for both businesses.
The agency is not expected to defend the Web business, sources said.
According to a proposal request sent out last week, Toysrus.com
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