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NEW YORK — The company is calling it the “Toy Center of the Universe,” but a more appropriate name for the new 110,000 square foot multi-level Toy ?R Us set to open in Times Square Saturday would be the “Brand Center of the Universe.”
“This is the ultimate statement of our brand,” said CEO John Eyler. “This store will surely become a destination icon that everyone — New Yorkers and tourists alike — will enjoy for years to come.”
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