Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember—in fact, it’s about a quarter of the size of the old stores.
Instead of boasting the biggest onsite toy selection, the new stores are built on an experiential model featuring interactive toy displays, play spaces and room for brand demonstrations and events.
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