Toys for Kids, But Not for Grown-ups

Good news for marketers of kid toys, bad news for marketers of grown-up toys. An online survey by the Parenting Group (initiated in mid-October via its momconnection.com Web site) asked mothers how, if at all, they plan to adjust their holiday-shopping plans in light of the current lousy economy. Twenty-seven percent said they’ll spend as much as they “normally” would on gifts for their kids, but intend “to cut back on the cost of gifts for the adults on my list.”