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NEW YORK As expected, traffic to online shopping sites has grown significantly since the end of October, with purveyors of consumer electronics, jewelry and toys reaping much of the season’s tidings.
Traffic to toys and video game Web sites, for instance, is up nearly 178 percent since the week ending Oct. 26, according to Nielsen/NetRatings, a part of Adweek parent VNU. The perennial favorite experienced a 19 percent week-over-week traffic increase the week ending Nov. 30.
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