Toyota’s Super Bowl Ad Was Inspiration Porn

A note from from the disability community

paralympian jessica long
Paralympian Jessica Long's story is told in Toyota's Super Bowl 55 ad.

“It might not be easy, but it’ll be amazing,” said Jessica Long’s mother at the end of the 60-second Toyota Super Bowl spot. Then the voiceover: “We believe there is hope and strength in all of us.”

Adweek opinion contributor Daniel Golden is a freelance graphic designer and brand strategist with disabilities and a disabilities advocate.