Toyota’s Nude Mother Ad Enrages Aussie Women

SYDNEY – Toyota has caused an uproar with a national full-page newspaper ad for the 1993 Camry from Saatchi & Saatchi featuring a naked pregnant woman and the line ‘There’s nowhere more comfortable than inside a wide body.’ Sen. Margaret Reynolds said she has received complaints that the ad was exploitative of women and asked Toyota to withdraw the ad and apologize to women. The Advertising Standards Council, an advertising watchdog group, has also received numerous complaints about the ad. Toyota and Saatchi defended the ad, saying the image strengthened the ad’s visual impact and message.
Copyright Adweek L.P. (1993)