Toyota's Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad

Saatchi & Saatchi's 'Wizard' will be one of two from the automaker in the game

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It’s been 20 years since Toyota’s Supra coupe was sold in the United States, but now it’s making what the automaker hopes will be a triumphant return. Today it was announced that the Supra’s comeback is getting a considerable publicity boost in the form of a 60-second Super Bowl ad.

While the ad from Saatchi and Saatchi reportedly won’t be released until it airs immediately after the halftime show, it’s titled “Wizard” and centers on a “a life-sized pinball machine,” so we’re going to go out on a limb and guess there will be a soundtrack by The Who.

UPDATE:

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