Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad

Saatchi & Saatchi's 'Wizard' will be one of two from the automaker in the game

The 2020 Toyota Supra, shown in a promotional photo, will be featured in a Super Bowl ad themed around a life-sized pinball machine. Toyota

It’s been 20 years since Toyota’s Supra coupe was sold in the United States, but now it’s making what the automaker hopes will be a triumphant return. Today it was announced that the Supra’s comeback is getting a considerable publicity boost in the form of a 60-second Super Bowl ad.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."