Toyota Taps Magellan

CHICAGO–Toyota Motor Europe tapped Bcom3 Group’s Magellan to handle the European launch of the Toyota Corolla.

London-based Magellan, a new agency brand headed by Bcom3 chairman Rainer Erfert, will work for the company on a project basis. The Corolla is scheduled to launch in Europe early next year.

Billings for the launch were not disclosed