Toyota Taps Magellan

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO–Toyota Motor Europe tapped Bcom3 Group’s Magellan to handle the European launch of the Toyota Corolla.

London-based Magellan, a new agency brand headed by Bcom3 chairman Rainer Erfert, will work for the company on a project basis. The Corolla is scheduled to launch in Europe early next year.

Billings for the launch were not disclosed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in