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SAN FRANCISCO Toyota Motor Sales USA continues its kid-centric ad campaign for its new Sienna minivan by becoming the premier sponsor of the Yahooligans! Book Club, which launches today.
It’s the latest cross-marketing push in Toyota Sienna’s $60 million campaign, which began with TV spots last week and also includes print inserts in Time for Kids magazine.
For Yahooligans! Book Club, Toyota will be the primary sponsor for the first three months. Sienna ads from Saatchi & Saatchi in Torrance, Calif.,
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