Toyota Readies Series for Mobile Phones

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Toyota is spending more than $10 million to create and promote a comedy series designed specifically for multimedia mobile phones. The effort will feature the 2007 Camry, and the program’s creators claim it’s the first branded entertainment series created for the video-phone medium.

In what’s believed to be another first, Toyota is also buying spots on broadcast and cable TV (including Fox, ABC and BET) that showcase the new Camry and promote the comedy series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in