Toyota Readies Series for Mobile Phones

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Toyota is spending more than $10 million to create and promote a comedy series designed specifically for multimedia mobile phones. The effort will feature the 2007 Camry, and the program’s creators claim it’s the first branded entertainment series created for the video-phone medium.

In what’s believed to be another first, Toyota is also buying spots on broadcast and cable TV (including Fox, ABC and BET) that showcase the new Camry and promote the comedy series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in