Toyota Prius Is 'Heck on Wheels' in Revamped Hybrid's Amusingly Campy Super Bowl Work

Saatchi L.A. teaser calls the vehicle a 'badass'

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The Toyota Prius has been called many things, but never a "badass." Until now.

The automaker is bringing the Prius to the Super Bowl for the first time in 11 years, beginning with the amusing 90-second teaser spot below, which comically positions the upgraded hybrid as a road-conquering dragster for the 9-to-5 set.

The spot's eminently milquetoast protagonist is bland in every way, until he gets behind the wheel of his Prius, which brightens up his dull existence with a dose of power and attitude.



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