Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The Toyota Prius has been called many things, but never a "badass." Until now.
The automaker is bringing the Prius to the Super Bowl for the first time in 11 years, beginning with the amusing 90-second teaser spot below, which comically positions the upgraded hybrid as a road-conquering dragster for the 9-to-5 set.
The spot's eminently milquetoast protagonist is bland in every way, until he gets behind the wheel of his Prius, which brightens up his dull existence with a dose of power and attitude.