Toyota Marks Path to Freedom

For Toyota, the path to freedom this month isn’t an open road navigated by a high-powered vehicle. It’s the courageous, arduous journey made by one African American in a wooden crate.

Created by Saatchi & Saatchi to celebrate Black History Month, a new Toyota print ad tells the story of Henry Brown, a black man who in 1849 packed himself in a 3-foot-by-2-foot wooden crate for a 24-hour trip to freedom, traveling from Virginia to an anti-slavery office in Philadelphia.

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