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LOS ANGELES — Toyota Motor Sales USA is looking for an agency to market its youth-oriented cars using the Internet and a variety of other nontraditional means, sources said.
Saatchi & Saatchi, Torrance, Calif., which has handled the car maker’s account for nearly 25 years, is vying for the new assignment along with several other undisclosed shops, according to sources. Saatchi & Saatchi CEO Scott Gilbert referred questions about the account to the client.
The client’s vice president of marketing, Steve Sturm, would acknowledge only that the company is planning an announcement regarding its youth initiative in the “near term.”
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