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NEW YORK–Toyota is launching what it is calling the most “extensive, fully integrated marketing effort” in its history: an estimated $160 million campaign to promote the launch of the 2002 Camry. The campaign, which will break this September, leverages the strengths of AOL Time Warner, the Microsoft Network (MSN) as well as TV and print resources.
Toyota America has inked a deal with Microsoft to run Internet ads on Microsoft properties, using the company’s streaming media technology.
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