Toyota Is Back in the Super Bowl Touting Its 2020 Highlander

The appearance marks the brand's eighth in nine years

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Toyota announced today that it’s back for Super Bowl LIV, making it the brand’s third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand’s new Highlander SUV.

“The Highlander is currently the best-selling model in the midsize SUV segment,” said Ed Laukes, group vice president of Toyota Marketing for Toyota Motor North America, in a statement. “There’s no better way to kick off the marketing campaign for the fourth generation of this benchmark SUV than during the most-watched television event of the year.”

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