Toyota Is Back in the Super Bowl Touting Its 2020 Highlander

The appearance marks the brand's eighth in nine years

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Toyota announced today that it’s back for Super Bowl LIV, making it the brand’s third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand’s new Highlander SUV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in