Toyota Is Back in the Super Bowl Touting Its 2020 Highlander

The appearance marks the brand's eighth in nine years

The 2020 Super Bowl spot will feature the new Toyota Highlander SUV. Toyota

Toyota announced today that it’s back for Super Bowl LIV, making it the brand’s third year in a row in the Big Game. The 60-second spot, created by Saatchi & Saatchi, will feature the brand’s new Highlander SUV.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.