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The newly merged Intermark Gillis has added the Atlanta-area Toyota Dealer Association to its client roster.
The $7.5 million account represents 10 Toyota dealerships in the Atlanta metropolitan market. The business was awarded to the agency without a review, according to the shop’s chief executive officer, Billy Harvill.
The Birmingham, Ala., agency’s Import Marketing Services division will service the account. The unit already handles creative and media duties for six other Toyota dealer groups in the Southeast and Texas.
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