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Toyota said last week it will not yank its $400 million account from Saatchi & Saatchi as a result of marketing materials deemed by some to be racially insensitive.
Rev. Jesse Jackson last week blasted Toyota and Saatchi for a promotional postcard showing a smiling black man sporting a bright gold SUV-shaped tooth jewel. Jackson demanded an apology, called for Saatchi to be fired, urged a consumer boycott and called on Toyota to create more employment opportunities for African Americans.
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