Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This year, Toyota fans can expect to see two ads in the Big Game. Today the automotive company is promoting three 15-second teasers for the second ad featuring the new Toyota Tundra and a cast stacked with celebrities.
The twist? All three of them have the same last name. Each of the three teasers features a different Jones in a new Tundra.
The teasers premier today on Toyota USA social media channels and Toyota.com.
Keeping up with the Joneses
In one teaser, actor Tommy Lee Jones dons a cowboy hat and sits at the wheel of a black Toyota Tundra on an open road.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in