Toyota and Queer Eye’s Tan France Surprise Essential Workers With New Wardrobes

A 5-episode series celebrates individuals while also promoting the automaker’s latest Sienna model

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When Toyota presented Tan France with a partnership opportunity, it was an offer he couldn’t refuse.

The Queer Eye star says he turns down about 70% of the sponsorship inquiries he receives, because he “likes to make sure that every campaign is something that really makes sense” for who he is. So, when the automaker suggested the two team up to give back to essential workers, everything clicked.

Toyota and France collaborated on Makeover With Tan, a five-episode web series posted on France’s YouTube

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