To Tout 'K-Ville,' Fox Reaches Out to Blogs

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NEW YORK Fox has enlisted the aid of several popular blogs to rope in viewers for its new drama series K-Ville.

The show, which centers on two police officers trying to help put New Orleans back together after Hurricane Katrina, was recently pre-streamed on Fox.com as well as other sites such as AOL.com and MSN.com, nearly a month prior to its TV debut on Sept. 17.

Fox executives wrapped a new-media conference around the episode, inviting bloggers to meet with show producer and writer Jonathan Lisco.



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