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With its one-year contract with Colle + McVoy nearing expiration, the Turkish Tourist Office last week sent RFPs to more than 10 shops.
Levent Demirel, di rector of the Turkish Tourist Office in New York, confirmed the review. He would not identify the agencies, which are located mainly in New York and Canada.
The account, esti ma ted at $6 million, includes media, crea tive, public rela tions and marketing for North Amer ica. Chief among the client’s objectives is to “increase [Turkey’s] share in the interna tional tourism market and develop the image of Turkey as a country of tourism,” according to the RFP, which is due back on Dec.
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