This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP

Promoting the culture and more direct flights

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.