Tourism Account Goes Into Review

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The Cayman Islands Department of Tourism is in play, and the review is being handled by the Darien, Conn.-based consultancy Madigan Pratt & Associates. Billings are estimated at $8-10 million.

The incumbent, O’Leary Clarke & Partners in New York, has handled the account for 18 years. That agency, one source said, will not defend the business.

According to the RFP, the client is seeking “new innovative marketing and creative approaches to maintain its competitive position in the marketplace” with other island resorts in the Caribbean.



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