Tough TLC for Clorox: DDB Softens Abrasive Brand for Upscale Users

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DDB Needham is launching an all-print campaign for The Clorox Co.’s Soft Scrub liquid abrasive cleanser. Ads will target consumers who own and maintain premium surfaces in their homes.
The first ads in the new “Some things scratch. Some don’t” campaign will be featured in the September issues of consumer magazines, which will hit newsstands in mid-August.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in