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DDB Needham is launching an all-print campaign for The Clorox Co.’s Soft Scrub liquid abrasive cleanser. Ads will target consumers who own and maintain premium surfaces in their homes.
The first ads in the new “Some things scratch. Some don’t” campaign will be featured in the September issues of consumer magazines, which will hit newsstands in mid-August. While Clorox has previously advertised Soft Scrub on TV, it chose to focus on print to target an upscale audience.
“Soft Scrub has a more upscale user base than most home cleaning products,” said Kathleen Kusek, management supervisor at DDB Needham in San Francisco.
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