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There’s no Ratso Rizzo, and the main character is female and cleverer than Joe Buck, but BBDO Chicago’s most recent television spot for Wrigley’s Extra gum has a decidedly Midnight Cowboy feel to it.

It is, in fact, the movie’s theme song, “Everybody’s Talkin’,” by Harry Nilsson, that plays in the background as a weary bus traveler encounters a host of annoying travel companions.

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