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In an effort to strengthen its position as a leader in the out-of-home interactive entertainment network category, TouchTunes said today it has acquired Barfly Interactive Networks, which operates a digital media network in bars in major metropolitan areas. Financial terms were not disclosed.
TouchTunes, New York, has more than 35,000 touch-screen jukeboxes in the U.S. and Canada, located in bars, retail outlets and elsewhere, offering music, advertising and other content. Based in Austin, Texas, Barfly delivers interactive and customized content in 150 locations for brands in the beer and spirits categories, including Anheuser-Busch, Skyy and Diageo.
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