Touch Your Consumers With Holland Martini

Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

C’mon, it’s 2020 — not “like that.” In this four-part series, GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy.

Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy.

The series will cover brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding,  brand leaders who are doing it well and more!

Episode 1: How to Run a Human-centric Company

From operational functions to knowing your consumer, Maria Vorovich and Holland Martini of GoodQues debunk the “we are being human-centric” to show all the ways you are still being brand-centric, and how to pivot to better practice empathy in your business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in