Touch Point

With more phones now able to employ NFC, has its time finally arrived?

Last month, Google and American Eagle Outfitters held a "tapping spree" at the retailer's store in New York's Times Square. Visitors were loaned phones preloaded with Google Wallet and a $10 gift card, then let loose in the store, where special deals could be downloaded by a tap of the phones against specific signs. Shoppers then redeemed their chosen offers by the cash register with one last tap onto an NFC-enabled device.