Toth Brand Imaging Devises Campaign For Food Bank

Toth Brand Imaging has donated its services to the Greater Boston Food Bank and crafted a campaign designed to remind consumers of the hungry people in our midst.

The pro-bono work employs the line “Over 750 organizations make the meals. We make it possible” to generate awareness for the group, which distributes food donated by supermarkets and other parties to food pantries and homeless shelters around the state.

One ad reads, “Imagine standing in the ’12 items or less’ line because all you could afford was 12 items or less.” Another asks, “Do we protect our perishables better than we protect the hungry?”

The effort now includes billboards and print; broadcast executions are also planned.