Toth Beats Threeto Reel In Orvis Co.

A passion for fly-fishing and outdoor activities shared by several executives at Toth Brand Imaging and the shop’s penchant for “lifestyle branding” have led to an assignment from Orvis Co.

The Concord, Mass., agency bested three undisclosed shops for the project, which includes creating a brand identity that will translate across all Orvis’ markets and distribution channels, including catalogs, retail venues, the Internet, dealer/wholesale accounts and its fishing schools.

While the budget was not given, Toth COO Dick Emerson called the work a “project of significant scope” that will last into first-quarter 2001.