Tostitos Is Here to Help Football Fans Fight Team Superstitions With These Lucky Bags

Throw away those socks with the holes in them that you wear every time your football team plays or that lucky jersey you never wash, all in the name of helping your team win. Tostitos is here to save the day with a new line of "Lucky Bags" just in time for football season. For this upcoming season Tostitos (the official chip and dip for the NFL) created special bags for a handful of NFL teams. Fans of 19 NFL teams, including the Dallas Cowboys and Denver Broncos, can purchase special bags that feature team logos on them (sort of like those personalized Bud Light cans). Unlike those beer cans, "Lucky Bags" are also supposed to be injected with a little bit of good luck. Each spot gives a nod to a different team ritual or tradition. Check out the anthem spot below. [kickout id="1"] Tostitos worked with Goodby Silverstein & Partners on the campaign. "Every NFL team has its superstitions that players and fans believe will give them a competitive edge. Tostitos Lucky Bags uses these traditions to turn every team bag into a good luck charm," Jeff Gillette, creative director, Goodby Silverstein & Partners, said in a statement. A few NFL stars make appearances in the spots including Dallas Cowboys quarterback Dak Prescott, Baltimore Ravens quarterback Joe Flacco, L.A. Rams lineman Aaron Donald and Houston Texans defensive end Jadeveon Clowney. [kickout id="6"] [kickout id="19"] Outside of the individual spots, Tostitos created some special content that fans cans view on Snapchat. Each bag contains a Snap code that users can scan in order to unlock more content about their team's rituals. "Creating unique experiences for football fans has been at the heart of our partnership with the NFL for decades. Fans can now have access to these limited-edition bags to share their team pride and give their team a little luck on game day," Pat O'Toole, senior director of marketing, Frito-Lay North America, said in a statement. If your team is lucky enough to have a special bag, they'll be available regionally in each team market for you to buy. Whether you want to eat your new good luck charm or not is up to you. Watch all the spots for teams including the Cincinnati Bengals, New York Giants, Philadelphia Eagles and more, below. [kickout id="2"] [kickout id="3"] [kickout id="4"] [kickout id="5"] [kickout id="7"] [kickout id="8"] [kickout id="9"] [kickout id="10"] [kickout id="11"] [kickout id="12"] [kickout id="13"] [kickout id="14"] [kickout id="15"] [kickout id="16"] [kickout id="17"] [kickout id="18"] [kickout id="20"] Credits Client: Frito Lay, Tostitos CHIEF MARKETING OFFICER: Jennifer Saenz DIRECTOR, TOSTITOS: Pat O’Toole MANAGER, TOSTITOS: Jasmine Artis MANAGER, TOSTITOS: Kiren Devereux DIRECTOR, COMMUNICATIONS: Joan Cetera DIRECTOR, COMMUNICATIONS: Christopher Yemma Agency: Goodby Silverstein & Partners CO-CHAIRMEN: Jeff Goodby and Rich Silverstein CHIEF CREATIVE OFFICER: Margaret Johnson CREATIVE DIRECTOR: Jeff Gillette ASSOCIATE CREATIVE DIRECTOR: Kristin Graham ART DIRECTOR: Charles Lee, Louis Xinran Li COPYWRITER: Jordan Dodson, Alex Maleski DIRECTOR BROADCAST PRODUCTION: Tod Puckett EXECUTIVE PRODUCER: Hilary Coate AGENCY PRODUCER: Nick Sage & Adrian Hernandez DIRECTOR OF INTERACTIVE PRODUCTION: Margaret Brett Kerns INTERACTIVE PRODUCER: Severin Sauliere DIRECTOR OF BRAND STRATEGY: Bonnie Wan STRATEGY DIRECTOR: Ralph Paone SENIOR BRAND STRATEGIST: Harper Bokum-Fauth BUSINESS AFFAIRS MANAGER: Chrissy Shearer & Heidi Killeen ACCOUNT DIRECTOR: Becca Morris ACCOUNT MANAGER: Lisa Kourakos ASSISTANT ACCOUNT MANAGER: Maddie Kirkland Production: Capitol Art DIRECTOR: Timothy Plain EXECUTIVE PRODUCER: Michael Kennedy & Ed Ng DIRECTOR OF PHOTOGRAPHY: Ed Ng LINE PRODUCER: Alrik Bursell PRODUCTION DESIGNER: Doug Freeman PRODUCTION COORDINATOR: Travis McCall EDITING COMPANY: Capitol Art EDITOR: Mahoko Kuramsu ASST EDITOR/ANIMATION: Taylor Reifurth Post Production: COLOR: Sean Wells MUSIC: APM MIX: M Squared / Mark Everson FLAME/FINISH: Mark Everson