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DALLAS — Toshiba Computer Systems Group has awarded its $20-30 million creative and media account to Temerlin McClain, the agency confirmed.
The Irving, Texas-based shop bested Doremus of San Francisco and Mezzina/Brown of New York in the finals of a four-month-long review.
Temerlin focused on retail rather than business-to-business in its February pitch.
“I think we really zeroed in on the brand opportunity for Toshiba,” said chief operating officer Mark Denesuk. “Toshiba has a great name, and I think we showed we can build on that and take it even further.
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