Torrent Sees the Light

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LOS ANGELES Pontiac’s last launch of the year, for the new Torrent SUV later this month, illuminates the General Motors brand’s marketing emphasis on design.

That approach began with the Oprah giveaway of 276 G6’s last September and took commercial form in the first ads from its West Coast-imported executive creative director, who changed Pontiac’s conventional cars-on-road spots to a modern display of lights and lines.

“In

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