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Sometime around 1947, residents of Levittown, the famous suburban subdivision 55 miles outside New York, opened their community newsletter and read this: “No feature of a suburban residential community contributes as much to the charm and beauty of the individual home and locality as well-kept lawns.”
The author of this officious little statement was developer Abe Levitt himself, and his words would prove prophetic. Today, Americans spend $40 billion a year on caring for their lawns.