Topolewski Wields Ax, Hires 2 in Bid for Change

Gary Topolewski, who was brought in two months ago to recharge the creative product at D’Arcy Masius Benton & Bowles, has made two high-level hires and let go about a dozen creatives.

The cuts, made across experience levels, were part of a “retooling” of the Troy, Mich., shop’s 70-member creative department, agency representative Patrick McCarthy said. “We are working hard to upgrade our creative skills,” McCarthy said.

Joining the shop as senior vice presidents/creative directors are Patricia Breen and Dan Willey, who come from PentaMark and previously worked with Topolewski on Chrysler.