Topaz to Launch Auction Portal

BOSTON Topaz Partners is preparing to help launch ImpactAuction, an online auction portal that goes live on Oct. 31 and is designed to raise funds for various nonprofit causes.

Malden, Mass.-based public relations shop Topaz, an independent, will handle a media outreach effort to gain visibility for the client among nonprofits, the business community and potential bidders.

ImpactAuction launches with about two dozen charities on board, including the Amesbury Cultural Council, Peabody Animal Lifesavers and the Women’s Crisis Center of Greater Newburyport, Mass.

Since its formation last year, Topaz has been one of the region’s more active small PR shops, adding work in recent months from Acteon Technologies, CyberPatrol, Ipsum Networks and W.A. Wilde.