Top U.K. I-Shops Post Per Employee Losses

NEW YORK Britain’s top 25 interactive agencies lost an average of $35,000 a year per employee, according to an annual industry survey.

CCG.XM topped the list of loss-making operations. The Cordiant Communications Group Internet arm posted an operating loss of about $114,000 per staffer. Rubus and Quidnunc Group, both backed by venture capital firms, followed with losses of $110,000 and $93,000, respectively. Grey Global Group’s Grey Interactive ranked fourth with $79,000 in losses per person.

The research, conducted by industry newsletter New Media Agencies Financial Intelligence, found that shops supported by traditional advertising and public relations agencies have done more to introduce financial discipline versus those backed by information technology companies or venture capitalists.

AKQA led the pack of shops that practiced financial restraint, posting an operating profit of $39,000 per employee. Havas’ Arnold Interactive and Modem Media, 47 percent owned by Interpublic Group, each recorded about $19,000 in profit per staffer. IPG’s Zentropy Partners posted $10,000 in profit per person.