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Rob Kabus, who was named director of strategic planning at McCann-Erickson here last week, was handed a job description unique in the McCann network. In addition to overseeing account planning, the customary role for strategic directors, Kabus was also put in charge of the Universal McCann media planners based in San Francisco.
The dual role is a first in the McCann network, agency officials said, and may be repeated at other offices around the country.
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