Top Sports Marketers Think Beyond 'Butts in Seats' to Grow Their Franchises

How NBA, Call of Duty and Nascar are courting new fans and players

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The way fans want to experience live sports is changing, and the esports world is only growing more and more rapidly, creating a challenge for marketers to capture and keep their attention.

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