Top Marketers Explain How Emerging Tech Will Transform Their Industries

Blockchain, AI and AR have their attention

Execs at Brandweek discussed game-changing technologies, from AI and blockchain to 5G and augmented reality. iStock

Year-to-year, week-to-week, even day-to-day technology can change. For CMOs and other brand executives, staying on top of emerging technologies and understanding new business paradigms is essential for growth and survival. At the inaugural Brandweek gathering, hosted by Adweek last week in Palm Springs, Calif., executives discussed these game-changing technologies—from AI and blockchain to 5G and augmented reality—and how their brands are embracing digital transformation.

This story first appeared in the October 1, 2018, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.