Top Marketer Exits Delta

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Paul Matsen, executive vice president of marketing at Delta Air Lines, left the company yesterday as part of a management restructuring at the struggling carrier.

Matsen, 46, was responsible for supervising sales, marketing, pricing and distribution at the Atlanta-based company. He will not be replaced, according to a memo issued to employees yesterday by the company’s CEO, Gerald Grinstein. His duties are being transferred to Jim Whitehurst, the company’s chief operating officer.

Matsen introduced Delta’s SimpliFares program and the “Good goes around” advertising theme that the bankrupt airline has been using for the past year.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in