Top-level executive changes at DMB&B

NEW YORK–D’Arcy Masius Benton & Bowles/N.Y. is launching a shakeup at the senior executive level. More than six top managers could be change…….The two most visible changes that have occurred are that Peter Rosow, the joint managing director of DMB&B/N.Y. on the account side, will be named worldwide account director on the agency’s Burger King business, as well as director/multinational client service. Additionally, George Zuckerman, the creative who made a foray into new business by helping to snare the Citizen Watch account for DMB&B, left the shop last week.Well-placed sources within the agency said that Larry Flink, who headed up DMBB’s new business attack in North America, is also leaving. Other changes are on the way in a matter of weeks, said sources.Succeeding Rosow as joint managing director/N.Y. will be Norman Sherman. Sherman, an account executive, is a 15-year DMB&B veteran who had been heading up the Procter & Gamble/Domino Sugar creative partnership, the office’s largest, along with with senior vp/group creative director Ken Charof.Sherman’s role in the P&G creative partnership will be filled by Dean Schwartz, director of operations/strategy.However, sources said that the other half of the flagship office’s top creative partnership may also soon be changed. Richard Levenson, Rosow’s counterpart in DMB&B’s two-person management team from the creative side, could also take a new position in the next several weeks, according to sources. Levenson’s potential successor would likely be Charof, given his P&G experience.Sources said Rosow’s new position may be connected with DMB&B’s strained relationship with client Kraft General Foods, the business Rosow has worked on for several years. Over the last few months, the agency has lost the $15-mfllion Louis Rich account and, most recently, the $12-million Crystal Light business. While DMB&B still controls roughly $60 million in KGF billings, sources indicated that remaining brands like Lender’s Bagels and Entemann’s could be leaving the agency as well.Clayton Wilhite, president of DMB&B/North America, said the changes had nothing to do with KGF. “It’s frighteningly coincidental,” he said, but added that the agency had been mulling the moves for several months.Wilhite noted that Rosow’s new position on Burger King will see him handling one of the biggest accounts at the worldwide agency. DMB&B, which won BK in the U.S. in 1989, also handles the fastfood account in Canada, Mexico, Singapore, Thailand and 12 countries in Europe.In his twin new roles, Rosow will report, respectively, to DMB&B chairman/ceo Roy Bosrock and vice chairman/ worldwide strategic developmentCopyright Adweek L.P. (1993)